The solution our project offers:
We help people learn to love and celebrate their scars; we educate people about different skin conditions and help them learn to celebrate their differences. We restore self confidence in people and help them heal their emotional and physical wounds. We encourage people to stand out instead of trying to change how they look just so they could fit in. we encourage the society not to discriminate against people with skin conditions and/or scars
Target market
Our target market is very broad. Our campaign is not age, gender, race, nationality or religion specific, we welcome people from all walks of life. Also, we do not only cater for people who have scars or skin a condition, our mission is to reach even those with no skin conditions or scars. Our belief is that nobody is born with a scar, which means that anyone can get a scar at any age and at any time, so we try to make people aware of such and then prepare them to know that in case it happens that they get a scar or skin condition, they must not feel insecure but should instead celebrate and embrace their scars because only warriors have scars. We have worked with people of all ages and genders and have offered motivational talks on our social media platforms to people from all over the world.
Comparative analysis
Rock scars prides itself for being the first of its kind in the whole of South Africa and perhaps beyond. We are the only Non-profit organization in the country that encourages people to embrace their scars and rock them with confidence and that educates and raise awareness about different skin conditions. One could sometimes compare us to organizations that cater for burn survivors but we are very different from such organizations because we celebrate scars of all forms, scars from surgeries, abuse, car accidents, burn, skin conditions and even emotional scars. We encourage people to share their stories and by doing that they heal. We are more diverse because we tackle social issues too through this initiative especially since we aim at helping people deal with emotional scars of which we believe are the hardest to heal. Nobody is born with a scar hence it’s important to educate people that a scar Is not something to be ashamed of, no matter how you got it, it shows that you defeated that which wanted to hurt you, therefore, rock it with pride.
Every Now and then, Rock Scars hosts events for all to rock their scars and be who they really are, share their stories and receive motivation throughout the day